WE WORK WITH CULTURAL INSTITUTIONS TO BRING HERITAGE TO LIFE
Case study: The London Library
Figuration's co-founder Leo Crane was invited to capture the unique atmosphere of the world's largest, independent lending library: the London Library. The historic institution is much-loved, not only for its vast and valuable collections, but also for the character and quirks of its members.
This short film explores the intense, silent relationships between people who see each other daily, but rarely exchange a word. When imagination is further stimulated by books, who knows how reality and fantasy will blur?
The Library has been screened at animation and book festivals around the world, winning Best Film at the Miami International Animation Festival and selected for Best of 2013 at Be There! Corfu. It has been viewed 60,000 on Vimeo alone and is regularly picked up on social media as a celebration of libraries.
“Leo produced an excellent and charming animation set in the London Library. The animation added a dimension to our online outreach strategy - the underlying aim of which is to develop and engage an audience consisting of members and non-members. It helped to bring the atmosphere and quirkiness of the Library, so beloved by members, to life, gave content for the established literary following while also opening up small film festivals as a forum to raise profile and awareness.”