Rise Up

Micro-animations launching the book Rise Up: Ordinary Kids with Extraordinary Stories

We worked with Michael O’Mara Books to produce a series of four micro-animations to publicise a new children’s book. The animations were released on social media in the month before publication, driving pre-sales and linking to International Youth Day and World Humanitarian Day.

Figuration’s contribution included:

  • Editing concise micro-story from full text

  • Re-formatting & animating illustrations by Amy Blackwell

  • Formatting for Instagram, Facebook and Twitter feeds

  • Additional vertical format for Instagram & Facebook stories

  • Fast, cost-effective process: each animation took less than a day to produce, review and revise