Micro-animations launching the book Rise Up: Ordinary Kids with Extraordinary Stories
We worked with Michael O’Mara Books to produce a series of four micro-animations to publicise a new children’s book. The animations were released on social media in the month before publication, driving pre-sales and linking to International Youth Day and World Humanitarian Day.
Figuration’s contribution included:
Editing concise micro-story from full text
Re-formatting & animating illustrations by Amy Blackwell
Formatting for Instagram, Facebook and Twitter feeds
Additional vertical format for Instagram & Facebook stories
Fast, cost-effective process: each animation took less than a day to produce, review and revise